We Specialize in Your Brand and Your Consumer

At FINN CADY, our passion is discovering consumer insights and harnessing the knowledge to create brand, marketing, and sales impact. It's why we get out of bed in the morning, and our excitement shows. Let us fully unleash your business today!

Strategy & Brand

Strategic Planning
Brand Development / Rebranding
Market Trends / Selling Future
Storytelling & Message

Consumer Marketing & Outreach

Consumer Insights & Awareness
Demographics, Psychographics & Econographics
Custom Consumer Research / Focus Groups
Segmentation & Shopper Identification

Retail Sales, Marketing & Insights

Category Management & Retail Analytics
Competitive & Market Assessment
Sales Prep / Fact-Based Selling
Experience & Traffic Generation


Retail is evolving, giving consumers more options and more power than ever before. Brands, Retailers, & Veterinarians have deep and exciting opportunities in this new environment, but the marketing strategy playbook has changed. Having a strong brand, a compelling story, and innovative products & services that resonate with consumers (both inside and outside of the store or clinic) is crucial to your success and sustainability.

FINN CADY will help you navigate this new consumer world, and position your business for continued success!

We’ll help you keep the customers you’ve got, connect with the ones you don’t, and grow your sales & profits.

Let’s talk!

We are proud to have assisted and advised these fine companies.


We're Blushing...
Jacinthe Moreau

Jacinthe Moreau

VP, Marketing, VCA

Michael Johnson is a class-act marketing researcher that excels at transferring his knowledge with his audience…Michael is a wealth of information and people are turning to him to validate hypothesis and get the facts so critical to sound business decisions.

Recently, my company has been working with Michael to deepen its knowledge of client demographics and find innovative ways to exceed the current and future expectations of our clients…many qualified the information and Michael’s presentation as one of the most insightful in years.

Vicky Mann

Vicky Mann

VP, Sales, H&C Animal Health

Michael is a master at gaining category, brand, consumer and shopper insights through both qualitative and quantitative methods. This approach has guided packaging recommendations, brand development, consumer positioning and more.

This work has resulted in successful product launches and re-launches for such brands as Bellrock, ActivPhy and WHIMZEES. Michael is a wealth of knowledge and understands complex consumer trends. I highly recommend Michael Johnson to anyone who wants to grow their brand - big or small!

Steve King

Steve King

President, PIDA

Michael is an engaging public speaker who presents complex research in an easy to understand and entertaining manner. His research into the demographics of today's consumers is second to none.

I highly recommend Michael to anyone looking for an expert in consumer trends who conveys his message with a generous dose of humor.

Debra Spaudling

Debra Spaudling

Education Director, WPA

Michael’s research of the industry and attendees allows him to provide material which is both timely and topical for his audience. His presentations are interactive and engaging and he always exceeds expectations...attendees of Michael’s sessions state they leave the event with relevant, pertinent and timely information to take back to their business.

I would highly recommend Michael Johnson as a speaker at your next event.

How can we help?


Let's Talk